4 steps to greater engagement
No matter how large your community or online offering is, we have the right strategy for increasing your engagement and your users' media time.
DEFINE STRATEGY
IMPLEMENT ENGAGENTLY
ANALYZE AND ADJUST
INCREASE ENGAGEMENT
SUCCESS FACTORS COMMUNITY & ENGAGEMENT
By building your own community, you are investing in a promising and sustainable strategy. User-generated content provides you with important trends from your audience, which you can use as a basis for continuous and authentic contact with your users.
COMMUNITY AS A BUSINESS MODEL
With moderation and engagement, you can strengthen user loyalty to your brand and watch media time increase. Particularly active users become paying customers. Building a community is an essential first step in developing and implementing meaningful monetization strategies.
more media time
media time
more customers
retention
decreasing customer loss rate
churn
higher probability of conversion
conversion
Strategy
Build Community
KNOW YOUR COMMUNITY AND KEEP IN TOUCH
In order to build a sustainable community, you should consider how many active members you need as a critical mass and what structure you want for it. Active and constructive user discussions keep the discourse alive and also motivate other members to return to your offer again and again and linger.
PLANNING
DEFINE THE NUMBER OF ACTIVE MEMBERS AND COMMUNITY STRUCTURE
INVEST MANUAL RESOURCES
EXECUTION
WIN ACTIVE AND CONSTRUCTIVE USERS
MODERATE, MOTIVATE AND INITIATE
Strategy
Community scaling
SCALE, BUT WITH GOOD COMMUNITY QUALITY
Do you know your community inside out and want to go one step further? Then your motto is: Scale! But beware - scaling should always be done with a solid strategy and a goal in mind. Once the community has grown, you should also know what you want to do with it.
PLANNING
SET AN OVERARCHING GOAL, E.G. SUBSCRIPTION STRATEGY
SCALING PREVIOUSLY SUCCESSFUL FORMATS
EXECUTION
INCREASE USER FIGURES AND REGISTRATIONS
MONITORING AND SECURING COMMUNITY QUALITY
Strategy
Optimize Community
IDENTIFY TARGET GROUPS AND OFFER ADDED VALUE
A large community is great! But it's also not that easy to manage. If you have already invested a lot in community work in the past, then you should have meaningful insights into your users. Identify target groups to offer your users even more.
PLANNING
IDENTIFY & CLUSTER TARGET GROUPS & TOPICS
DERIVE ADDED VALUE AND MONETIZATION OPPORTUNITIES
EXECUTION
IMPLEMENT ENGAGEMENT AND INTERACTION FORMATS
PROVIDE ADDITIONAL RESOURCES REQUIRED
HOW ENGAGENTLY SUPPORTS YOU
With its formats, engagently enables users to interact with each other at different levels of intensity. Smaller interactions such as likes and comments in combination with larger modules such as polls and live discussions lead to more engagement and media time on your website. In addition, engagently helps you to develop workflows and campaigns that drive engagement.
INITIATE
MOTIVATE
INVOLVE
ENTERTAIN
NO SUITABLE STRATEGY FOUND?
Then find it with us.